Posts Tagged SEO
You might have never thought about it, but a video can really help your company website a lot. From the most basic presentational slideshows to meet-and-greet clips, they tell people that you really want them to get a lot of use out of coming to your site. That’s because it’s a level of interaction beyond just having them read what you’ve written. That’s not meant as a dig at blogs, guys; it’s just a simple matter of reminding them that there’s a real human being on the other side of the web page – kind of like all the customer service people you’ll meet when you stop in at a business.
There are lots of ways that this can be done, too. There are some videos that run automatically, cycling to the start again once they reach the end, and these need to be simpler videos so that they don’t turn people off for simply making the site too busy. It’s good to have a more complicated video that people can choose to start or stop, too, because that increases the level of interaction with your site that’s going on. The ironic part is that the video with more complex content can actually be the easier one to make, because it can be the sort of thing hosted on sites like YouTube, while the simpler graphics one will pretty much need to be integrated into the programming of your site.
Whether you decide to use just one or both kinds of video for your website, it’s important to understand the differences in what they do for you and in how they need to be treated. If you’ve got something where the CEO of your company greets people and gives them the proverbial ten cent tour, you need to make sure that it isn’t going to be forced on people who don’t really want it. That would make them dislike your site, and your company by extension. If you get everything right, though, you can help to encourage people to do business with you – and you can actually improve your site’s ranking on search engines.
Of course, it’s important to remember that you don’t want any videos connected to your site to be to long. If they take more than about five minutes or so, you run the risk of people losing interest and moving on to something else – possibly leaving your site as a result. You need to be concise and interesting, and you need to make sure that your video reflects well on your site. That isn’t going to be an easy task without either boring or overwhelming viewers, but it can be done. When you succeed, you’ll be one step closer to making your site the first place that people go for absolutely everything you offer.
Even if you’re not going to try handling your SEO needs on your own, that doesn’t mean that you have to leave your site completely invisible to search engine crawlers. For one thing, Google has recently increased the amount of information you have available as a webmaster. That means that you can keep better track of how you’re ranking and what you need to do in order to succeed.
Beyond that, though, there are lots of little things you can do to help your site out. Just focusing on the basics a bit more can go a long way toward making any website more functional as a page that can be indexed. More importantly, all of those fundamental website practices will help make it easier for people to do business with you, which is why you’ve taken your company online in the first place.
Of course, once you’re ready to have a skilled SEO team help your site, you can let them handle all of that as well. They’ll be able to take all those efforts and go far more in-depth than someone who’s just getting started can. In the meantime, it’s still a good idea to take some basic steps in order to make sure that your company can grow into everything you want it to be.
There are more and more ways you can go about letting everyone know that your site is great. It used to be that everything was spread through word of mouth, back before the search engines came along. Nowadays, there’s link building, web ads, and email messages sent because a company heard about you rather than the other way around. It’s even starting to be where you need to make on-site videos in order to help your search engine ranking.
That shouldn’t be surprising, when you think about it: the most important part of SEO services has always been and will always be the work that’s done to your website itself. People have known for a while that videos can help them because of how communicative they are, so it isn’t a very big step from that to also using them to help the site show up on search listings. You just have to be sure that, in keeping with the expectations of quality content, your videos are worth the attention of your client base.
Keeping up with things is always tricky if you don’t want to find yourself on the trailing edge – meaning if you’re actually keeping up. When that’s what you’re doing, it’s far too easy to try to get a little ahead but take a proverbial wrong turn and find yourself left behind by everyone else. Continual learning is the only way to deal with this, the same as it is with everything else.
So, you need to take enough time to carefully consider your options when you’re looking at getting anything done to improve your website. You need to make sure that you at least keep up with everyone else, but you don’t want to wind up fully committed to a dead end method if you get too far ahead. Only hiring the best services can keep you safely on the right path.