Archive for category Social Media

Social Media Outsourcing- Some Important Facts

Social Media Outsourcing- Modern Marketing Tool

With the increasing demands and the world going faster, it becomes all the more difficult for the companies to rise and shine higher. In such a scenario social media serves as a remarkable marketing tool for executing various strategies. Like all other online promotional tasks, this too can be outsourced. Social media outsourcing is favored because of the many advantages associated with it.

Outsourcing Cost Advantage

The foremost reason to go for social media outsourcing would be the cost. When you go for outsourcing your social media you save large costs you do not have to spend huge amounts in building a professional team. The outsourcing service providers offer professionals the required knowledge as well as experience. These help execute powerful social media strategies that reap in significant benefits in the days to come.

Outsourcing for Efficiency

One can easily contact a professional outsourcing firm specialized in carrying out online marketing and get started. These organizations also come with higher goals and objectives as through outsourcing you have a reliable team dedicated to perform the task.

Outsourcing will save you much of time as managing and executing such tasks in-house might become tedious along with your core objectives. These professionals handle these services in the best manner so that you can use your time and energy in other functions.

Higher ROI with Social Media

Social media outsourcing have resulted in a higher ROI for many. Not all the companies in the web have realized its potential.

A good social media strategy assists powerful link building. It can be used in a powerful way along with SEO; in fact many SEO service providers use it as an important component in their operations. Good social media and SEO can go a long way in creating success for a company.

By choosing a relevant service provider you get an experienced team well-versed with the latest techniques and promotional tactics. You learn more through their experiences and understanding, and thus are able to execute avoid common mistakes.

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Taking The Internet Everywhere Changes The Communication Landscape Yet Again

Everyone knows that the ability to communicate is the foundation on which all society is ultimately built.  That’s why the Internet has made the world so much smaller than it once was – when you can communicate easily with someone halfway around the world, the distance of miles doesn’t seem nearly so great as when it was a hindrance to that interaction.  The interesting thing is that, while it’s done this, it hasn’t often done much of anything to make communication with people close to you that much easier.

Or so it would seem.  The trick here is that communication was already so much easier than when dealing with someone on the other side of the globe that the improvement isn’t all that great in comparison.  But it is there.  For starters, you do get email items a lot faster than anything through parcel post.  The improvement is still significant whenever direct personal interaction is complicated by distance or some other factor.  And then there are services like Twitter that make it convenient to send a quick message to everyone (at least everyone who’s paying attention) without having to make a lot of different calls.

With Facebook buying up Beluga, it’s likely that this is about to get a lot more effective.  Since Beluga is kind of in between Facebook for your smart phone (there’s already a Facebook mobile app, by the way) and Twitter in what it does,  it’s going to be a lot easier to maintain all of your Facebook connections while away from your computer.  So, with such a good idea being supported by the leading social media company, communicating with people near you by means of the Internet is about to become more convenient and more effective than the other methods that used to serve just as well.

For companies, this opens up a whole new facet of social media marketing.  While you’ll still need to include both main line SM and mobile systems in your efforts, you’ll be able to hybrid your efforts as well to reach people who want the in-depth communicability with the simplicity of short messages sent out to lots of people.  That makes this a real opportunity for anyone wanting to use every chance they can get to promote their companies.  This kind of innovation is why the Internet is able to reinvent society on both the global and local scale.

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Social Media Doesn’t Have To Be A Pitfall

Everyone who’s every worked in an office understands the dangers that social media can present.  If you aren’t careful, you’ll wind up spending more time socializing than actually doing your work.  That’s why so many companies have policies against using it at all while on the clock (with the possible exception of when you’re on break).  However, there’s a problem with this: it cuts down on the level of social media interaction that your company can have with your client base.

Don’t misunderstand me.  There are things that experts can do for your company that you’d only be able to stumble through at best.  But, there are also things that your employees can do that simply can’t be achieved through any outside influence.  You need both in order to get the full spectrum of what’s possible.  Otherwise, you’re always going to be missing out on something or other.

So we find ourselves back to addressing the pitfall that’s been present since the beginning.  How do you allow your employees to use social media at work without accidentally giving them a way out of work whether they use it intentionally or not?  The answer is surprisingly simple:  You set limits on what will be done during business hours.  When you do that, they can take quick breaks with their friends (if they happen to be on at the same time), and they can actually help with social outreach to your client base.

For one thing, you can require that some of their time online be spent on your company’s social media sites.  Any number of specific methods could be used but the point is that, while your employees are on any SM site while on the clock, your company is on that site.  As long as it doesn’t become a new source of stress for your people, that’s a valuable resource that you shouldn’t dismiss.  Simply setting reasonable limits on what will be done while at the office will take something that was potentially a serious pitfall and turn it into an asset for the company.

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Happy New Year, Internet!

2010 has been an interesting year for the Internet.  Google’s made several bids at major expansions – more than one of which have already proven to be complete flubs.  Facebook has faced scandal over failures in its famous privacy policy (you know that’s why it beat out MySpace).  China has all but declared war on most of the top websites.  Yahoo! has staggered along amid mockery and diminishing popularity.

SEO has changed, too.  You still need to keep track of things like meta-tags and link building, but social media marketing and even video SEO have taken up a lot of the focus that used to go into how much you could get away with without being marked as spam.  Just 12 months ago, social media was the Next Big Thing that everyone was trying to figure out how to use effectively, and now its becoming a proven method of courting return visits from people and even first time stops from their friends.

There have been virus scares on a lot of important websites.  Someone even used one to attack Iran and a number of other countries en masse!  It’s safe to say (pun intended) that the Internet has revealed that it’s every bit as dangerous as the concrete jungle.

But things aren’t all bleak.  As I just said, social media is stabilizing as a way to market your company.  Smart phones are evolving to use satellite technology in addition to cell towers.  A guy made a real fortune selling virtual real estate.  Most of the times a major site has been caught in an embarrassing situation, it’s managed to take care of things and save face.  And the Internet has really proven how it’s become the front line in freely expressing yourself.

I don’t know whether the Internet’s come a long way or whether this has all been just a small step in the grand scheme of things, but it’s been quite a year.  I’m sure that you’re looking forward to seeing what the new year will bring to the online world as much as I am.

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Using SM Isn’t Using Other Resources

Ok, so the title isn’t exactly sage wisdom.  You’d be surprised at how hard it is to actually grasp, though.

If you’re trying to understand what social media can do for your company, you need to keep in mind that it isn’t exactly like any other resource you’ve got.  It’s got a bit of just about everything (usually with the exception of the checkout line, but that’s another discussion entirely) without the distinctiveness of being a proper branch.

There’s a little bit of marketing, but there’s also a bit of customer service and even the sales floor – it’s a perfect place for both employee and other customers to make recommendations.  The main thing to remember, as David Berkowitz points out, is that SM isn’t business the way you’re used to running it.  It’s a whole new frontier with different rules than the one’s you’re probably used to.

Understanding what you can, and should, do with social media is the key to actually profiting from it, because the success it can provide isn’t the same as you’d get from opening a storefront property.  That means that you can have a harder time making sure that you’re actually getting your money’s worth out of it, but the possible benefits are very real even if they don’t fit into your standard pie chart.

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Brave New Online World

Well, we’ve said all along that the Internet is changing.  Now the Gartner Symposium has proven it:  they’ve pointed out how even email is changing in light of social media.  You’ve probably noticed that to some extent.  Updates on what some of the contacts in your address book are doing, perhaps?

Well, this isn’t the only way in which the Internet’s changing things.  A while back, Sococo released what’s essentially a social media program for the office.  The idea is that you use it rather than chase all over the place to find someone, and a thousand other things that it can simplify for you.

So, it’s not surprising that the standard email providers are getting on the bandwagon as well, or that SM has been trying to facilitate that blending.  The easier it is for people to communicate with each other, the more the Internet does the job it’s actually intended for.

There’s always been some level of talk that one day computers are going to be like you see in the old Jetsons cartoons, where you press a button and it’s a calculator or you press another and it’s a live video conference with your boss.  Well, it’s almost here.  The software is developing, and the hardware is so good that you can almost feel Mr. Spacely reaching out from the screen and grabbing you by the collar.  It’s just a matter of time now before everyone’s wondering why we don’t have flying cars too.

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Everyone Should Hate Spam

Anyone who maintains a blog has seen comments come in that look like they might not actually have anything to do with what you’re talking about.  “Hey, you should try this thing I found on http://www.website.com” ring a bell for anyone?  I realize I haven’t talked about this in a while, but it’s on my mind today and I thought I’d share a few things on the matter.

For starters, anyone who actually wants their clients to do well should avoid spamming whenever possible – if a search engine tumbles to the fact that spam is being used, they’ll penalize the site that’s benefiting from it in any number of ways including removing them from a search listing entirely (the searching equivalent of capital punishment, for those who don’t think spam’s a serious matter).

It gets even trickier with the rise of social media in the online community.  People are actually using Facebook and the online games connected with it than Google and all of its subsidiary sites.  That must seem like a ripe field for black hat operators ready to do just about anything to promote their clients.  Even for the rest of us it presents a very treacherous path to walk that can easily see you sliding off into the abyss.  Learning what to look for in your own efforts is the first and possibly most important step in cleaning out the spam from your own content.

Sadly, there isn’t a whole lot you can do beyond that and just clearing your spam filter every so often so that it isn’t stacked up.  I wonder, does a link that’s stored in a spam folder still count towards the ranking of the site to which it sends you?  That would be one for the various search engines to answer, I suppose, but I still don’t want to have them just sitting there in my account.

The interesting thing, though, is that you can now get spam on your smart phone, so that there’s no waking moment when you aren’t at risk of a polluted Internet.  As soon as you open it to your homepage, you’re going to find yourself faced with a lot of links that have nothing to do with what you’re after and some that may even offend your values.  All in the name of helping some company do better online.

As search engine optimizers, it’s perfectly natural that we should want to help our clients be more visible online.  It’s even right, because that’s what they’re paying us for.  But it should never be done at the expense of the people we’re trying to get to go to our client’s with their business.  If you’ll forgive me a Star Wars analogy, black hat techniques are “quicker, easier, more seductive” but in the end will leave your clients looking all rotten and gross, cackling “good, good” whenever someone launches another spam campaign on their behalf.

That doesn’t ultimately do anyone any good.

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Well Done, Mark Zuckerberg

Just a quick followup on the post we had a few weeks back.  Facebook is now talking about the app/privacy problem it was having, and apparently has persuaded the information broker RapLeaf to delete all the data that was gleaned from Facebook’s pages.  The news article I found addressing the subject didn’t say, or know, whether there were other data brokers involved in the agreement, but this is a good sign that Facebook is serious about ensuring that its users aren’t being used while using the site.

Ostensibly, the information gathered wasn’t anything that people were blocking from public view, but the fact remains that this can and should go a long way toward rebuilding the trust that was eroding over this past month.

Well done, Facebook team.

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Is Social Media A Measurable Investment?

It’s important to understand what sort of goals you want to achieve for your company before you set out promoting it.  Otherwise, there’s no way for you to know when you’re succeeding and when you’re failing – something everyone in business needs to know so they can change tactics rather than get swept away because what they’re doing isn’t working.

There are times when keeping track of the effectiveness of something like social media can be overdone to the point of being more detrimental than helpful, but even then you still need to be able to tell whether or not your efforts are being wasted.  It gets delicate in social media, admittedly, because of how much less inclined people are to identify themselves when subject to an audience – that’s what’s behind feelings of stage fright.

Nevertheless, this doesn’t negate the fact that you need to know whether the money you’re putting into a social media campaign is actually worth it.  No matter whether they’re big or small, companies can’t afford to invest hard-earned money on intangible benefits.  There has to be a real payoff in order to justify the expense.  Fortunately, this doesn’t have to involve any kind of “pop quiz” where a company’s clients have to say whether they decided to do business because of something like a page on Facebook.

Part of the complication is that more people are going to see your website than just the people who “like” it on Facebook.  The friends of anyone who interacts with your site are going to see them doing it, which may inspire them to give your company a chance even if they don’t jump on the bandwagon on social media.

There are other ways to learn whether an SM campaign is successful or not, though.  Tracking cookies are an obvious step, although they can be hampered by people deleting their stored cookies after a while.  Modest coupons, published only through a single SM outlet, can be another way to learn what you need to know – people love bargains, and they’re sure to use the coupon next time they do business with you if they’re following you on that particular SM site.

The point is this:  if you want your social media efforts to be a success, you can’t pressure people into giving you the assurance that it’s working; but you also can’t ignore all methods of confirmation, because that risks bankruptcy if your SM isn’t working at all.  A balance in between is what you need in order to use social media successfully.  That way, you can keep what’s working and replace what isn’t and benefit from social media and what it has to offer for businesses.

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