Archive for category Real Time Search
You know, I find myself wondering lately, how much business is done online in the days after Christmas. Everyone knows that there are a lot of returns made on gifts that just aren’t right or don’t actually fit. What happens with all that exchange money? Certainly a lot of it is used in-store at the time of the exchange, but that can’t be all of it.
And what about all the Christmas cash and gift cards? Do people make a bee-line exactly where they know something they want is? Or do they just look around for a while to find the best deal they can on anything that interests them? On occasion, search engines have used seasonally specific searching features, so is it possible that they’re going to need something that helps people find the best sale associated with your chosen keywords?
I’m afraid that I don’t have any worthwhile answers to this, but it’s certainly worth thinking about. We all know that the Internet is used a lot for conducting business, so why shouldn’t it be part of the big After Christmas sales? I know that, if I get some Christmas cash, I’m probably going to spend it in online purchases.
The App wars between Google and Apple have taken new heights, and that’s to be expected seeing how these two fierce competitors are producing a tech-crazed revolution that has swept all corners of the globe. If you’re not familiar with what an App is, it’s simply this: they are small software applications designed specifically for iPhones, some smart phones, and more recently, the Droid. These applications can run anywhere from free to thousands of dollars. There are even apps that show you how to create apps. It’s an incredible thing that has taken on a life of its own, and anyone with basic programming knowledge can make one.
Whether you’re looking for directions to a local restaurant or you need a flash light in really dark places, there’s an app for that. The possibilities literally are endless, but what does it mean for us? Simply this: apps are a new thing to move us further into the future and it is changing the way the Internet is used. It’s also making the Internet a little more obsolete each day (sounds like an oxymoron but bear with me). When you can have the power of the Internet and certain nuances of the Internet at the tips of your fingers, then what’s the point of having the Internet in your home in the first place.
Is there a clear winner in the App wars between Apple and Google? Currently, no; but more to be discovered later. Both produce apps for all walks of life, while the operating systems run off the same channel. Apps are a science and they’re only as good as the system it’s used on. Whether it’s a Google App or an Apple App, one thing’s for sure: they’re still going at it with one another to get the edge, all the while designing Apps that are useful to followers (no matter what phone it’s on).
In a previous blog I mentioned real time search on smart phones is becoming more and more relevant and that remains to be the truth and nothing but the truth, considering both these phones are creating apps to be search friendly, giving you alerts when something happens. In an information-crazed society, this is huge.
Information at the speed of light is a powerful thing and in a hustle and bustle world, it becomes far more important to have information you can have access to without waiting to get home. It goes beyond that, though. The App wars aren’t just based on “friendly” competition; it’s about creating user-friendly apps that are useful to society that can be accessed from the convenience of XYZ.
Google’s Apps appear to be headed toward more longevity since the dominant company’s rule a large portion of the Internet. Is there a correlation between real time search results and the name Google, or more specifically Google Apps? Yes. It would be foolish not to think that’s not the case. Prepare for inaccuracies in search results. These Apps very well could change the way we search permanently—and dare I say which hours we should search. That could be a stretch, but given the multitudes of search avenues (including particular Apps), we can’t rule out that idea.
Apple appears to be losing the App race (brought on by bad phone parts press) but name recognition alone will get it back on track. That’s not to say Google has the leg up. Relatively new in the App making world, they still have some catching up to do, but like any successful business, they will find a way to catch up.
Will we see a winner soon?
Will we see a change in how we search from now on?
You’ve undoubtedly heard about the heated competition between Droid X and iPhone 4. While iPhone 4 is still working through a few minor kinks and the Droid X yet to come, the jury is still out. Both phones are, at least to the standard of technology today, state of the art. The original Droid tried to mimic the iPhone and the iPhone was just the iPhone. The smartphone wars going on between Verizon, AT&T, and Sprint don’t seem to have a clear winner as of yet, but it certainly becomes interesting when we see how the Droid X really does when it’s released.
But what do these smart phones truly mean for its users? It simply means this: we as users are being used as a test pool for real time search. Technology is getting faster and faster, and smarter and smarter. It’s also allowing us to do more with the browser on our phones today than at this point last year. With the implementation of Facebook and Twitter on your smartphone you can relay information anywhere you want. While this concept isn’t new, it’s refined. Refined in such a way that the speed is quicker and the tools are more enhanced to allow us to do more with what we have—and faster, too.
Twitter and Facebook are great, but it doesn’t compare to being able to surf the Internet at quick speeds. Find a restaurant in the middle of nowhere or search movie times when you want to catch a movie at the spur of the moment. Your options are limitless when it comes to have a highly sophisticated smartphone, but with great power comes great responsibility.
As the sale of smartphones go up, so too does the use of mobile Internet.
What does this mean to you?
It simply means real time search is real. Many SEO experts claim real time search is overrated and that only newsworthy items apply to this. Not anymore. The science of it makes sense. It’s far more convenient for people to search the Internet when they’re out and about because they can. No more booting up computers or dealing with connectivity issues.
This isn’t to say there’s still no value in searching from your computer. It’s still important and it’s still necessary, but we simply can’t ignore the cards that technology has dealt us. Smartphones are here to stay. There’s no disputing that and real time search is more of a reality than people think.
It’s now more crucial to understand the market in a different way.