Archive for category Site Maintenance
With the smart phone becoming one of the most ubiquitous pieces of personal equipment wherever you go, it’s important to make sure that your website is ready to deal with this new client base. Yes, it does count as a different demographic from people browsing with their computers. Here’s why:
You have to have a different website programming in order for smart phones to be able to read it.
Part of this is because of the differences of a smart phone’s screen from the average computer screen. The smaller size means that the pages viewed have to be formatted differently so that everything isn’t one big left-right scroll bar. Part of it is because of the basic differences in the operational computer languages of phones as opposed to “normal” computers. And part of it is because people are going to be more prone to make snap decisions when they’re dealing with you through their phones than they would over the computer.
The problem here is that, unless you know what you’re doing, you’re going to be hard pressed to make the changes you need without wrecking either the smart phone version or the main version of your website. When you’ve got everything taken care of properly, though, you’ve literally opened the door to a whole new demographic – people who aren’t using their computers to look at your website. This may not cause a dramatic increase in the amount of business you do in a short time, but it’ll still bring more paying customers to the table.
You might have never thought about it, but a video can really help your company website a lot. From the most basic presentational slideshows to meet-and-greet clips, they tell people that you really want them to get a lot of use out of coming to your site. That’s because it’s a level of interaction beyond just having them read what you’ve written. That’s not meant as a dig at blogs, guys; it’s just a simple matter of reminding them that there’s a real human being on the other side of the web page – kind of like all the customer service people you’ll meet when you stop in at a business.
There are lots of ways that this can be done, too. There are some videos that run automatically, cycling to the start again once they reach the end, and these need to be simpler videos so that they don’t turn people off for simply making the site too busy. It’s good to have a more complicated video that people can choose to start or stop, too, because that increases the level of interaction with your site that’s going on. The ironic part is that the video with more complex content can actually be the easier one to make, because it can be the sort of thing hosted on sites like YouTube, while the simpler graphics one will pretty much need to be integrated into the programming of your site.
Whether you decide to use just one or both kinds of video for your website, it’s important to understand the differences in what they do for you and in how they need to be treated. If you’ve got something where the CEO of your company greets people and gives them the proverbial ten cent tour, you need to make sure that it isn’t going to be forced on people who don’t really want it. That would make them dislike your site, and your company by extension. If you get everything right, though, you can help to encourage people to do business with you – and you can actually improve your site’s ranking on search engines.
Of course, it’s important to remember that you don’t want any videos connected to your site to be to long. If they take more than about five minutes or so, you run the risk of people losing interest and moving on to something else – possibly leaving your site as a result. You need to be concise and interesting, and you need to make sure that your video reflects well on your site. That isn’t going to be an easy task without either boring or overwhelming viewers, but it can be done. When you succeed, you’ll be one step closer to making your site the first place that people go for absolutely everything you offer.
Even if you’re not going to try handling your SEO needs on your own, that doesn’t mean that you have to leave your site completely invisible to search engine crawlers. For one thing, Google has recently increased the amount of information you have available as a webmaster. That means that you can keep better track of how you’re ranking and what you need to do in order to succeed.
Beyond that, though, there are lots of little things you can do to help your site out. Just focusing on the basics a bit more can go a long way toward making any website more functional as a page that can be indexed. More importantly, all of those fundamental website practices will help make it easier for people to do business with you, which is why you’ve taken your company online in the first place.
Of course, once you’re ready to have a skilled SEO team help your site, you can let them handle all of that as well. They’ll be able to take all those efforts and go far more in-depth than someone who’s just getting started can. In the meantime, it’s still a good idea to take some basic steps in order to make sure that your company can grow into everything you want it to be.