Archive for November, 2010
Ok, so everyone knows that the Internet is changing about as much as it’s staying the same. Online stores don’t change as much, except in style, as other things – although there are some parts of social media that are starting to look like serious online stores, and there are some stores that have developed their own social media. For all of that, how many times has Facebook made major changes since you signed up on it?
Well, it doesn’t matter what your website does, you need it to be as high quality as possible. Dead and broken links are an obvious thing to avoid, but have you ever thought about how easy it is for people to read what your pages have to say? I’m not talking about the general idea of “We offer this, we also do that”, I’m talking about what you have online to convince people that they should do business with you.
That has a bearing on everything, because it’s the whole reason you’re online in the first place. What’s your return on investment going to be if you only invest in a lousy presentation for your goods and services? Even the people that do a poor job are going to charge you real money (as opposed to fake money) for what they do. So, you need to make sure that what you’re spending money on is going to be good enough to actually do what you want it to.
For another example, I could keep writing on this post forever talking about the importance of doing a good job in content, but that wouldn’t do anything extra to convince you to use techndu.com for your SEO services. So, just babbling along would be poor-quality content. And you’d probably just close the browser window.
So what’s the point? The point is that, no matter who you get for help online – or even whether you get help at all – you have to make sure that everything from your homepage to the page that has the specific thing someone’s looking for has nothing more or less than the level of content that’s going to help people to make a good decision. You shouldn’t badger them, you shouldn’t bore them, and above all you shouldn’t distract them with extra things that have nothing to do with the decision at hand: If you bring up something tangential that you do, they may stop and think “Hey, that’s cool, but I know this site over here that does it best” and leave your site without doing anything.
You need to make sure that every page is carefully crafted from the bit up to help you achieve your company’s goals. This takes attention, persistence, and patience but it’s the only way to make your site a success no matter whether it’s a store or an SM page for interfacing with your client base.
Google is very useful for a lot of things. It’s earned its place as the leading search engine. I personally use YouTube a lot to enjoy cool video clips. But it’s worrisome to see Google trying to take over everything they can get their hands on. Some months back, Eric Schmidt said that his company was trying to toe up to the “creepy line” with how much it does for you. Well, it looks like they’re at it again, and as usual people don’t like it.
Google’s trying to break into TV, running it through the Internet. In itself, that’s not necessarily all that bad – or even particularly original. In the long term, it’s actually probably a good idea because of how streamline the technology is inevitably going to make life. The problem is that, once again, Google’s trying to do everything.
The company’s gotten very good at making people nervous that it’s going to take over every aspect of their lives, even taking a bath! Everybody’s heard about the Street Level program effectively spying on people even in their most private moments. So, it’s perfectly understandable that we shouldn’t want the same company having a foothold in every part of our lives.
But now we’re supposed to be happy that they’re offering us our television programming online? Something they need to consider is that, with all the things they’re trying to get a foothold in, it sure looks like Google is trying to build up some kind of a monopoly – something that’s proven to paint a bull’s-eye on any company for a long time now.
I’ve said many times that I like Google as a general rule. But I really don’t like it that they’re trying to muscle in on so many parts of our lives. It’s like they’re trying to achieve something out of a bad sci-fi story. Is there a limit to where they’re going to spread, or is it a Google world after all?
Sooner or later, everyone has to ask themselves: “How far is too far?” Obviously, the Internet is a very useful thing that can help both business and private life. However, shouldn’t it be put aside when someone’s life is in danger?
Apparently, a lot of people don’t think so. Last night, Bill Nye, the famous Science Guy, collapsed while starting a lecture. Offhand, it looks like he might have had some sort of a stroke. Did everybody rush up to help him? No, they tweeted the whole thing. If you happen to be following the right tweets, you already got a thorough walk through of the whole thing.
Some people have been defending the students in attendance with the argument that they thought it was part of Professor Nye’s act. Maybe they did and maybe they didn’t. Either way, it doesn’t seem like one’s first response should be to send out a tweet.
And the death of YouTuber Messy Mya? I’m looking and I can’t find anything about all the people who found out almost as soon as it happened getting word to the police before they could spread the word online.
Getting word to fans about problems their heroes are facing isn’t without merit. I understand that. But when that becomes more important that helping those same people in their moment of need, we need to take a long look at ourselves and ask if our priorities are straight. Isn’t it possible that we’ve passed the point where we value our digital connections too much?
A month and a half ago, I told you about some companies making money by selling you products that only exist in games on your computer. Well, here’s the proof that it’s a lucrative set up, if you need anything more:
A game’s player just made a fortune by selling off his in-game real estate. That’s $635 thousand in real money, before taxes. This guy wasn’t one of the people who made and ran the game, either, he’s just someone who plays it.
Oh, brave new world, that has such financial opportunities in it. The Internet has definitely changed everything, so who knows what we’ll be in ten years because of it?
Well, I wanted to have something clever and interesting for everyone today, but I’m afraid that I can’t find anything in my news resources worth sharing with you and really nothing worth saying at all. So that’s it. This is the end of all blogs forever, from everyone. Of all time.
Seriously, though, that’s the real beauty of the Internet, when you think about it: As long as you’re willing to keep your eyes open, you’re sure to find something worth your time. There might not be anything interesting to you today, but you never know what’s going to happen tomorrow. Someone somewhere, maybe on the other side of the world may come out with something so ultimate that you’ve been waiting for it your entire life – even if you never knew it before you find out about it tomorrow.
Everybody’s working on something, so you’re never going to run out of things to learn and do for very long. This sounds very prosaic, but it’s true nonetheless. The Internet is all about connecting with others so that you can learn things that you wouldn’t have access to without it, literally tying the world together in a much smaller circle than the 6,371.0-6,378.1 kilometer (according to Wikipedia) dirtball that we’re all on.
So, we’ll see you later, because you never know what tomorrow’s going to bring.
How do you bring down a giant? Get him to pick a fight with a bigger giant. And that’s just what Google’s done. They’re suing the U.S. government for awarding a contract to their competitors rather than them.
Now, the problem is this: court cases involving two powerful opponents (or one powerful and one very stubborn) always get ugly. It’s very possible that this will wind up breaking Google’s monopoly on a lot of things. I think it’s even likely, because the whole question of the case turns on whether or not they have a right to demand a monopoly from the government.
Google’s been getting into a lot of trouble lately for being too much of a Big Brother element in our lives. So, naturally, they’re now challenging the one institution that can equal them in terms of how much it’s poking it’s nose in people’s lives. The difference is that Google doesn’t run the courts, the government – the one they’re challenging – does. A fair fight? Probably not. One that Google started? Definitely.
All in all, I’d say that this is probably the biggest mistake that Google’s ever made and perhaps ever will make. What I want to know is what were they thinking when they decided this was a good idea?
Does anybody out there see a way they can survive this? ‘Cause I’d love to know.