You might have never thought about it, but a video can really help your company website a lot. From the most basic presentational slideshows to meet-and-greet clips, they tell people that you really want them to get a lot of use out of coming to your site. That’s because it’s a level of interaction beyond just having them read what you’ve written. That’s not meant as a dig at blogs, guys; it’s just a simple matter of reminding them that there’s a real human being on the other side of the web page – kind of like all the customer service people you’ll meet when you stop in at a business.
There are lots of ways that this can be done, too. There are some videos that run automatically, cycling to the start again once they reach the end, and these need to be simpler videos so that they don’t turn people off for simply making the site too busy. It’s good to have a more complicated video that people can choose to start or stop, too, because that increases the level of interaction with your site that’s going on. The ironic part is that the video with more complex content can actually be the easier one to make, because it can be the sort of thing hosted on sites like YouTube, while the simpler graphics one will pretty much need to be integrated into the programming of your site.
Whether you decide to use just one or both kinds of video for your website, it’s important to understand the differences in what they do for you and in how they need to be treated. If you’ve got something where the CEO of your company greets people and gives them the proverbial ten cent tour, you need to make sure that it isn’t going to be forced on people who don’t really want it. That would make them dislike your site, and your company by extension. If you get everything right, though, you can help to encourage people to do business with you – and you can actually improve your site’s ranking on search engines.
Of course, it’s important to remember that you don’t want any videos connected to your site to be to long. If they take more than about five minutes or so, you run the risk of people losing interest and moving on to something else – possibly leaving your site as a result. You need to be concise and interesting, and you need to make sure that your video reflects well on your site. That isn’t going to be an easy task without either boring or overwhelming viewers, but it can be done. When you succeed, you’ll be one step closer to making your site the first place that people go for absolutely everything you offer.