Archive for August, 2010
There are a lot of people that have a beef against Google for one reason or another. Even so, it’s worth paying attention to everything they do, because they’re the single most powerful presence on the Internet. They make it possible for billions of people to find whatever they’re looking for with without a lot of trouble that you had to deal with when using a lot of the search engines that came before them.
When Google came on the scene in 1998, it revolutionized how web pages were searched by arranging everything on its new page ranking system. Since then, it’s led the way in efforts to make sure that the top list entries are always the most relevant for searchers. That’s why they’ve been able to become the most popular search engine on the web.
In fact, we probably couldn’t find half as much on the Internet without their help at some point or other. They do everything from helping people find what they need to walking novice webmasters through everything need to know to work their websites, and offer ways for people to get websites hosted. They’re even offering their own web browser now. They really make all kinds of things possible – and easier since you can get everything covered in a single, consolidated place.
If Google wasn’t there, the internet might or might not be smaller. It would be a lot harder to do whatever you want without it. That makes it a resource that everyone ought to appreciate, no matter whether they’re unhappy about something the company does or they really love it all. There’s plenty of other things that they do online that depend on Google, so that it proves its worth every day.
The prevalence of blogs on the Internet has proven one thing that so many of us have forgotten: It’s important to know what you’re talking about before you say anything. A lot of blogs have foundered because of this, and a lot more have become very successful for the opposite reason – sometimes even leading to careers going in new and unexpected directions as a result of someone knowing what they’re posting about.
However, the same rule applies to all other parts of life as well. That’s why one pretty much can’t get a college degree without doing a few research papers. The ability to find out about something when you don’t yet know much of anything is a very powerful tool. So you need to be sure that what you’re saying online, be it on a personal page or a company website, is actually correct – even if doing so means doing some extra work.
That’s an important part of making sure that your content is worth reading to anyone who may look at it while searching the internet for something. Distinctly knowing what you’re talking about is every bit as valuable to search engine crawlers as just being sure of yourself; but it’s more valuable to you in the long run, because you won’t get shoved down to the end of the priority list for being proven wrong.
As a result, it’s a good idea to double check on anything you’re not 100% sure of, when you want to use it as a fact or even as an anecdote on your site. This can be tricky, if you found the information online yourself, because dead links and 404 errors can come up at any point to remove the reference that backs up your facts – that will make it hard to prove your facts if anybody asks where you got them.
That means that you need to use books and websites that can be counted on to maintain their pages properly when checking facts. It also means that you need to check your facts whenever you can. Otherwise, you aren’t going to be able to keep people’s attention for very long, or to be helpful to them when you actually have their interest. That’s the difference between a site that people disregard and one to which they turn whenever they have a question on a given matter.