Archive for February, 2011
With the smart phone becoming one of the most ubiquitous pieces of personal equipment wherever you go, it’s important to make sure that your website is ready to deal with this new client base. Yes, it does count as a different demographic from people browsing with their computers. Here’s why:
You have to have a different website programming in order for smart phones to be able to read it.
Part of this is because of the differences of a smart phone’s screen from the average computer screen. The smaller size means that the pages viewed have to be formatted differently so that everything isn’t one big left-right scroll bar. Part of it is because of the basic differences in the operational computer languages of phones as opposed to “normal” computers. And part of it is because people are going to be more prone to make snap decisions when they’re dealing with you through their phones than they would over the computer.
The problem here is that, unless you know what you’re doing, you’re going to be hard pressed to make the changes you need without wrecking either the smart phone version or the main version of your website. When you’ve got everything taken care of properly, though, you’ve literally opened the door to a whole new demographic – people who aren’t using their computers to look at your website. This may not cause a dramatic increase in the amount of business you do in a short time, but it’ll still bring more paying customers to the table.
As we’ve said many times, the Internet is changing. Well, looks like part of this is that it’s just about outgrown it’s current limits. There are only about a hundred million IP addresses left on the current system (IPv4). So, major companies like Facebook and Google – and the U.S. government – are getting everything ready to switch over to IPv6.
That’s important, because adding new IP addresses isn’t the same as adding new area codes to the phone listings – which is still quite an undertaking in and of itself! Instead, a whole new system had to be written so that everything could still work properly. Most people aren’t going to be affected in their private lives, because the hardware requirements are already included in most recent technology that they’re apt to buy, but anyone wanting their companies to stay online are going to need to make some upgrades to things like their router and other networking gear.
It’s nothing to get in a frenzy about: the Internet isn’t going to collapse simply because there’s no room for any more website addresses. It’s actually going to be comparable to replacing your old car with a newer model. Some effort is involved, and you want to find the best deal you can, but as long as you get it done before your old one dies completely you’re going to be fine. And, considering that IPv4 is nearly forty years old, I’d say it’s got a pretty good track record for not dying. All you need to do is make sure that you get ready before everyone switches over, so that you aren’t left behind.
The Internet is changing. This change means new growth. Anyone who’s ready when it happens will be in a great position for taking the lead in all parts of online business. Everyone else will just have to follow their lead.