Archive for category Writing

Even The Changing Internet Still Needs Quality Content On Every Page

Ok, so everyone knows that the Internet is changing about as much as it’s staying the same.  Online stores don’t change as much, except in style, as other things – although there are some parts of social media that are starting to look like serious online stores, and there are some stores that have developed their own social media.  For all of that, how many times has Facebook made major changes since you signed up on it?

Well, it doesn’t matter what your website does, you need it to be as high quality as possible.  Dead and broken links are an obvious thing to avoid, but have you ever thought about how easy it is for people to read what your pages have to say?  I’m not talking about the general idea of “We offer this, we also do that”, I’m talking about what you have online to convince people that they should do business with you.

That has a bearing on everything, because it’s the whole reason you’re online in the first place.  What’s your return on investment going to be if you only invest in a lousy presentation for your goods and services?  Even the people that do a poor job are going to charge you real money (as opposed to fake money) for what they do.  So, you need to make sure that what you’re spending money on is going to be good enough to actually do what you want it to.

For another example, I could keep writing on this post forever talking about the importance of doing a good job in content, but that wouldn’t do anything extra to convince you to use for your SEO services.  So, just babbling along would be poor-quality content.  And you’d probably just close the browser window.

So what’s the point?  The point is that, no matter who you get for help online – or even whether you get help at all – you have to make sure that everything from your homepage to the page that has the specific thing someone’s looking for has nothing more or less than the level of content that’s going to help people to make a good decision.  You shouldn’t badger them, you shouldn’t bore them, and above all you shouldn’t distract them with extra things that have nothing to do with the decision at hand:  If you bring up something tangential that you do, they may stop and think “Hey, that’s cool, but I know this site over here that does it best” and leave your site without doing anything.

You need to make sure that every page is carefully crafted from the bit up to help you achieve your company’s goals.  This takes attention, persistence, and patience but it’s the only way to make your site a success no matter whether it’s a store or an SM page for interfacing with your client base.


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More To The Internet Than One Day

Well, I wanted to have something clever and interesting for everyone today, but I’m afraid that I can’t find anything in my news resources worth sharing with you and really nothing worth saying at all.  So that’s it.  This is the end of all blogs forever, from everyone.  Of all time.

Seriously, though, that’s the real beauty of the Internet, when you think about it:  As long as you’re willing to keep your eyes open, you’re sure to find something worth your time.  There might not be anything interesting to you today, but you never know what’s going to happen tomorrow.  Someone somewhere, maybe on the other side of the world may come out with something so ultimate that you’ve been waiting for it your entire life – even if you never knew it before you find out about it tomorrow.

Everybody’s working on something, so you’re never going to run out of things to learn and do for very long.  This sounds very prosaic, but it’s true nonetheless.  The Internet is all about connecting with others so that you can learn things that you wouldn’t have access to without it, literally tying the world together in a much smaller circle than the 6,371.0-6,378.1 kilometer (according to Wikipedia) dirtball that we’re all on.

So, we’ll see you later, because you never know what tomorrow’s going to bring.

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Know What You’re Talking About

The prevalence of blogs on the Internet has proven one thing that so many of us have forgotten:  It’s important to know what you’re talking about before you say anything.  A lot of blogs have foundered because of this, and a lot more have become very successful for the opposite reason – sometimes even leading to careers going in new and unexpected directions as a result of someone knowing what they’re posting about.

However, the same rule applies to all other parts of life as well.  That’s why one pretty much can’t get a college degree without doing a few research papers.  The ability to find out about something when you don’t yet know much of anything is a very powerful tool.  So you need to be sure that what you’re saying online, be it on a personal page or a company website, is actually correct – even if doing so means doing some extra work.

That’s an important part of making sure that your content is worth reading to anyone who may look at it while searching the internet for something.  Distinctly knowing what you’re talking about is every bit as valuable to search engine crawlers as just being sure of yourself; but it’s more valuable to you in the long run, because you won’t get shoved down to the end of the priority list for being proven wrong.

As a result, it’s a good idea to double check on anything you’re not 100% sure of, when you want to use it as a fact or even as an anecdote on your site.  This can be tricky, if you found the information online yourself, because dead links and 404 errors can come up at any point to remove the reference that backs up your facts – that will make it hard to prove your facts if anybody asks where you got them.

That means that you need to use books and websites that can be counted on to maintain their pages properly when checking facts.  It also means that you need to check your facts whenever you can.  Otherwise, you aren’t going to be able to keep people’s attention for very long, or to be helpful to them when you actually have their interest.  That’s the difference between a site that people disregard and one to which they turn whenever they have a question on a given matter.

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Write Right, Or Write Wrong

There are two parts to making your site show up online:  The content, which means the stuff people read; and the source code, which is the stuff computers read to make each webpage work.  There are things a Black Hat service can do in attempts to use your code to get a better listing, but all of that amounts to hacking on some level or other.  The White Hat methods, in contrast, are fairly straightforward – what they do is make sure that every page on your site is counted when it should be and that everything works well with the search engines proper.

That leaves the content.  This is also the easiest place for a White Hat service to shine and a Black Hat to get caught:  It’s all about the quality of your site’s content.  Poor quality or plagiarized content will ultimately get you a much lower placement, even if it puts you at the top of the list for a few days.  The search engines will see that it’s causing their users trouble, and that their search spiders were tricked, and will bump your landing page down to a very low position.  Unless they decide you should be blocked out entirely, of course.  That would obviously hurt your business, but that’s the cost of working with a dishonest company.

What you really need is high quality, original content on every page.  Even if that doesn’t get you the eternally desired Number One entry position, it will treat you a lot better in the long run.  Not only will you maintain your high placement, people who visit your site will understand what you’re trying to communicate to them, and they’ll be a lot more inclined to give you their business.  It’s really the gold standard to which every website should hold, whether it hires an outside company to help promote it or not.

The term “Quality Content” can sound a little vague, so here’s what it means:

  • Proper grammar and spelling is employed.
  • Every keyword you want included is used in a relevant, contextually accurate way.
  • The content used is relevant to the pages where it’s put.
  • No content is stolen from any other source – as any college instructor can tell you, plagiarism or copying someone else’s work for your own use is stealing.
  • Content is neither so simple that it’s just a pointless blurb nor so technical that only an expert in your field can read it.

If any firm tries to tell you that these standards, you should immediately remove them from your consideration, because they can’t help you in the end.  If, however, you can find one that is not only willing to meet these standards but is actually intent on doing so, then you’ve found a company that can do you a lot of good on the internet.

Ultimately, the choice is up to you for what you’re going to do.  You can either take your chances with a company that’s willing to lie, cheat, and steal its way to the top, or you can “settle” for the honest one that’s going to do its best and won’t promise impossible improvements in your results.  You’ll see which is which very quickly in the sort of content that’s used.

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Authentic Search Entries

Lately, organic searches have been the number one goal on engines like Google.  Since they want so much to make sure that everything they pull up for people is actually relevant to the keywords and to the ideas behind them, this is completely understandable.  You don’t want your time wasted on someone’s recipes for pie when you’re trying to find a toaster oven, after all.

The term organic searches basically means searches that bring up material relevant to the search, without sites buying placement with the search engine, and without resorting to spam text.  That just means not using the keyword again and again, unnecessarily, just to get a better spot on the engine’s index.  Instead, only real, useful content is accepted into the category of “organic”.

That also helps weed out second rate companies:  if they have to resort of mindlessly repeating keywords over and over to get noticed, it’s a safe bet that they’re not going to treat their customers too well, either.  That extra protection is one of the beauties of organic searches.  It blocks that sort of website from being found with the better engines like Google, partially or completely, depending on the standards and procedures applied.

Unfortunately, a lot of small businesses don’t know how to make their sites friendly to organic searches.  Sometimes this is because they don’t know how to talk to search engine spiders, and sometimes it’s because they aren’t particularly skilled writers.  Sometimes, it’s because they haven’t even thought about being found on Google or Yahoo.  In any case, there are a lot of smaller sites that aren’t found simply because they aren’t trying.

That costs them a lot of money, because of sales that never happen.  When people don’t come to a sight, because it’s effectively invisible on organic searches, they won’t do business there – simple fact.  That’s actually why most people use search engines, too, to find companies where they can take their business.  They just need to know which places are actually worth looking at, and which ones are bogus.  That’s why organic searches are so much more popular than web ads.

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Deconstructing the Basics of SEO: Content is King

Many people think that SEO is using a lot of keywords and key phrases in articles and blogs.  Sure, this is part of it, but it’s only one small part in a very large whole.  SEO is more than just adding keywords; it’s about quality marketing.  There is onsite optimization and there is offsite optimization, both very important to improving your rankings.  However, SEO content on both the website and wherever else you drop in your article should accurately represent your business or your client.

Content is king and without it, you will be wading in territory that you don’t want to be in.  Quality content is the driving force behind a quality SEO program.  In order to promote your product, you have to write well about it and you have to accurately represent what it is to your audience.  SEO concepts work for any kind of business regardless of what it is. Visualize who your target audience is and craft a great piece toward them.  Your content should be free of grammatical errors and it should be engaging, fun, accurate, and make people want to buy and use your product.

There are many other things to consider, but this is just one of the few things. Stay tuned for more updates and more information regarding SEO.  You can also follow me on Twitter @techndu1.

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The Art Of Helping The Sought

You might not think so, but it isn’t easy to be found on search engines.  If you don’t have things set just right on your site, the search spiders that go all over the internet will think your site doesn’t matter and won’t include it – except maybe on the last page or so of the total listings.  Since there are thousands of pages for every possible search, that means you won’t be found.

That’s where search engine optimization comes in.  SEO has a bad reputation in some circles, because of Black Hat SEO operators, but the long and short of what it means is that your site gets tweaked so that the search spiders believe you when you tell them your site is worth listing.  Most of this is a matter of using the right programming for your website, but some of it is about the readable content being worth the notice of people who use the search engines.

The difference between Black and White Hat SEO is also easy to understand.  A Black Hat operator does whatever he can in order to get you a high listing, including plagiarizing other sites and lying to the search engines.  They are especially known for flooding the internet with spam pages and text entries that are so filled with searchable keywords that they don’t read well.

White Hat, by contrast, does things the right way.  He may not get you as high a page listing, but his work will last a lot longer, because he won’t get you penalized when you’re caught doing things you shouldn’t – you won’t BE doing things you shouldn’t.

All of that comes down to this one point:  Without search engine optimization, your website will disappear in the thousands of comparable sites, but be careful what sort of SEO firm you hire to help you out.

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