Posts Tagged social media

Taking The Internet Everywhere Changes The Communication Landscape Yet Again

Everyone knows that the ability to communicate is the foundation on which all society is ultimately built.  That’s why the Internet has made the world so much smaller than it once was – when you can communicate easily with someone halfway around the world, the distance of miles doesn’t seem nearly so great as when it was a hindrance to that interaction.  The interesting thing is that, while it’s done this, it hasn’t often done much of anything to make communication with people close to you that much easier.

Or so it would seem.  The trick here is that communication was already so much easier than when dealing with someone on the other side of the globe that the improvement isn’t all that great in comparison.  But it is there.  For starters, you do get email items a lot faster than anything through parcel post.  The improvement is still significant whenever direct personal interaction is complicated by distance or some other factor.  And then there are services like Twitter that make it convenient to send a quick message to everyone (at least everyone who’s paying attention) without having to make a lot of different calls.

With Facebook buying up Beluga, it’s likely that this is about to get a lot more effective.  Since Beluga is kind of in between Facebook for your smart phone (there’s already a Facebook mobile app, by the way) and Twitter in what it does,  it’s going to be a lot easier to maintain all of your Facebook connections while away from your computer.  So, with such a good idea being supported by the leading social media company, communicating with people near you by means of the Internet is about to become more convenient and more effective than the other methods that used to serve just as well.

For companies, this opens up a whole new facet of social media marketing.  While you’ll still need to include both main line SM and mobile systems in your efforts, you’ll be able to hybrid your efforts as well to reach people who want the in-depth communicability with the simplicity of short messages sent out to lots of people.  That makes this a real opportunity for anyone wanting to use every chance they can get to promote their companies.  This kind of innovation is why the Internet is able to reinvent society on both the global and local scale.

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Social Media Doesn’t Have To Be A Pitfall

Everyone who’s every worked in an office understands the dangers that social media can present.  If you aren’t careful, you’ll wind up spending more time socializing than actually doing your work.  That’s why so many companies have policies against using it at all while on the clock (with the possible exception of when you’re on break).  However, there’s a problem with this: it cuts down on the level of social media interaction that your company can have with your client base.

Don’t misunderstand me.  There are things that experts can do for your company that you’d only be able to stumble through at best.  But, there are also things that your employees can do that simply can’t be achieved through any outside influence.  You need both in order to get the full spectrum of what’s possible.  Otherwise, you’re always going to be missing out on something or other.

So we find ourselves back to addressing the pitfall that’s been present since the beginning.  How do you allow your employees to use social media at work without accidentally giving them a way out of work whether they use it intentionally or not?  The answer is surprisingly simple:  You set limits on what will be done during business hours.  When you do that, they can take quick breaks with their friends (if they happen to be on at the same time), and they can actually help with social outreach to your client base.

For one thing, you can require that some of their time online be spent on your company’s social media sites.  Any number of specific methods could be used but the point is that, while your employees are on any SM site while on the clock, your company is on that site.  As long as it doesn’t become a new source of stress for your people, that’s a valuable resource that you shouldn’t dismiss.  Simply setting reasonable limits on what will be done while at the office will take something that was potentially a serious pitfall and turn it into an asset for the company.

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