Ok, I know I’ve already complained about spam ads recently, but here’s something else that’s caused me great personal consternation: At some point in the past week or so, everyone seems to have decided that it’s OK for clickable ads to talk to you.
Not talk to you like “hey, here’s our ad and we’d like you to read it so that you’ll decide to give us a chance”. Instead, it’s becoming “hey, we’re loud and in your face and we’re making noise so that you can’t hear anything else that you’re actually doing – either give us what we want or we’re going to continue to hold your auditory senses hostage”.
When I’m online, I’ve usually got several browser windows or tabs opened at once, and I’m usually listening to music. The thing that’s hacking me off is that these ads with sound are usually coming up on the pages where I’m listening to something or soon will be. So, it’s knowingly stomping on what I’m doing – not accidentally, the way you’d expect with multiple pages up. When that happens, it doesn’t matter whether the ad is about something that I’ve looked at before or that I just might be interested in, it’s forcing me to drop whatever I’m doing so that I can figure out what’s happened and why everything’s being walked on by some chatty commercial that belongs on my television between show segments.
It was bad enough that these ads have been taking up more and more space on the sites I visit (do any of us really want to put up with ads being placed in the middle of our News Feeds?), why do they have to harass us when we’re focusing on some other page at the moment now? Would we suddenly put up with it if we had this same problem from our spam folders in our email accounts – you’re reading a message from your sister who’s halfway across the country and suddenly the words are drowned out by MAKE SURE TO VISIT THE BUYMORE THIS SUNDAY FOR SUPER SALES ON THE PENTON 13 VIDEO PROJECTOR! HERE’S A COUPON THAT’LL GET YOU FIFTEEN PERCENT OFF ON ALL FLASH DRIVES ON OUR TOP SELLERS SHELF – WOW!!!
I understand the importance of making sure that people know about what your company offers – heck, that doesn’t mean I want do deal with ads that are going to demand my attention with the only alternative to be that I’ve lost my concentration while I was trying to shut them up. That’s just bad business, because it gives me a stronger negative impression of whatever’s being represented than I might have ever had beforehand. There’s a place for video in helping to promote your company, but PPC just isn’t it. These people need to remember that gaining new customers involves treating them with respect. Techndu’s an SEO company, that knows exactly what it offers! It knows exactly how, where and what message is to be passed. Like the way it takes care of its own marketing strategies, it takes equal care of its clients’ marketing needs. It never spams!!