Everyone knows that the ability to communicate is the foundation on which all society is ultimately built. That’s why the Internet has made the world so much smaller than it once was – when you can communicate easily with someone halfway around the world, the distance of miles doesn’t seem nearly so great as when it was a hindrance to that interaction. The interesting thing is that, while it’s done this, it hasn’t often done much of anything to make communication with people close to you that much easier.
Or so it would seem. The trick here is that communication was already so much easier than when dealing with someone on the other side of the globe that the improvement isn’t all that great in comparison. But it is there. For starters, you do get email items a lot faster than anything through parcel post. The improvement is still significant whenever direct personal interaction is complicated by distance or some other factor. And then there are services like Twitter that make it convenient to send a quick message to everyone (at least everyone who’s paying attention) without having to make a lot of different calls.
With Facebook buying up Beluga, it’s likely that this is about to get a lot more effective. Since Beluga is kind of in between Facebook for your smart phone (there’s already a Facebook mobile app, by the way) and Twitter in what it does, it’s going to be a lot easier to maintain all of your Facebook connections while away from your computer. So, with such a good idea being supported by the leading social media company, communicating with people near you by means of the Internet is about to become more convenient and more effective than the other methods that used to serve just as well.
For companies, this opens up a whole new facet of social media marketing. While you’ll still need to include both main line SM and mobile systems in your efforts, you’ll be able to hybrid your efforts as well to reach people who want the in-depth communicability with the simplicity of short messages sent out to lots of people. That makes this a real opportunity for anyone wanting to use every chance they can get to promote their companies. This kind of innovation is why the Internet is able to reinvent society on both the global and local scale.