A while back, we told you about how Google was using its mapping street-vans to “accidentally” collect things like your passwords in their efforts to provide all the public information they can to people. Recently, Steve Kovach has pointed out that they’re recording your browser history in order to spam you with adds while you’re online. I’ve got to admit that I’ve noticed a serious uptick in the number of adds I come across from the sites I’ve visited more than once.
To me, though, the problem is more that once again you’re being tracked. The fact that it’s merely to advertise sites you’re already looking at is merely insulting. But they’re violating your privacy – once again – by tracking you in the first place. Steve focuses on the companies themselves, and that’s worthwhile in itself, because blocking them from getting the information does reduce the problem. But the heart of the issue is that, once again, you’re being spied on by people claiming to help you. That makes it look like nothing’s ever going to change, and these people really do want to take over your brain.
Honestly, it makes me feel like everyone’s got their own personal stalker who’s creeping around the Internet. Maybe that’s what Eric Schmidt was talking about with his creepy line, in which case, it’s definitely been crossed. And all so they can remind you about something that you’ve already looked at. There’s a little cynical thought inside me that’s wondering what this is really about. It can’t just be about rerunning ads, because no one’s so forgetful that they need reminded that they’re interested in something.