With the smart phone becoming one of the most ubiquitous pieces of personal equipment wherever you go, it’s important to make sure that your website is ready to deal with this new client base. Yes, it does count as a different demographic from people browsing with their computers. Here’s why:
You have to have a different website programming in order for smart phones to be able to read it.
Part of this is because of the differences of a smart phone’s screen from the average computer screen. The smaller size means that the pages viewed have to be formatted differently so that everything isn’t one big left-right scroll bar. Part of it is because of the basic differences in the operational computer languages of phones as opposed to “normal” computers. And part of it is because people are going to be more prone to make snap decisions when they’re dealing with you through their phones than they would over the computer.
The problem here is that, unless you know what you’re doing, you’re going to be hard pressed to make the changes you need without wrecking either the smart phone version or the main version of your website. When you’ve got everything taken care of properly, though, you’ve literally opened the door to a whole new demographic – people who aren’t using their computers to look at your website. This may not cause a dramatic increase in the amount of business you do in a short time, but it’ll still bring more paying customers to the table.