SEO has changed, too. You still need to keep track of things like meta-tags and link building, but social media marketing and even video SEO have taken up a lot of the focus that used to go into how much you could get away with without being marked as spam. Just 12 months ago, social media was the Next Big Thing that everyone was trying to figure out how to use effectively, and now its becoming a proven method of courting return visits from people and even first time stops from their friends.
There have been virus scares on a lot of important websites. Someone even used one to attack Iran and a number of other countries en masse! It’s safe to say (pun intended) that the Internet has revealed that it’s every bit as dangerous as the concrete jungle.
But things aren’t all bleak. As I just said, social media is stabilizing as a way to market your company. Smart phones are evolving to use satellite technology in addition to cell towers. A guy made a real fortune selling virtual real estate. Most of the times a major site has been caught in an embarrassing situation, it’s managed to take care of things and save face. And the Internet has really proven how it’s become the front line in freely expressing yourself.
I don’t know whether the Internet’s come a long way or whether this has all been just a small step in the grand scheme of things, but it’s been quite a year. I’m sure that you’re looking forward to seeing what the new year will bring to the online world as much as I am.