Ok, so everyone knows that the Internet is changing about as much as it’s staying the same. Online stores don’t change as much, except in style, as other things – although there are some parts of social media that are starting to look like serious online stores, and there are some stores that have developed their own social media. For all of that, how many times has Facebook made major changes since you signed up on it?
Well, it doesn’t matter what your website does, you need it to be as high quality as possible. Dead and broken links are an obvious thing to avoid, but have you ever thought about how easy it is for people to read what your pages have to say? I’m not talking about the general idea of “We offer this, we also do that”, I’m talking about what you have online to convince people that they should do business with you.
That has a bearing on everything, because it’s the whole reason you’re online in the first place. What’s your return on investment going to be if you only invest in a lousy presentation for your goods and services? Even the people that do a poor job are going to charge you real money (as opposed to fake money) for what they do. So, you need to make sure that what you’re spending money on is going to be good enough to actually do what you want it to.
For another example, I could keep writing on this post forever talking about the importance of doing a good job in content, but that wouldn’t do anything extra to convince you to use techndu.com for your SEO services. So, just babbling along would be poor-quality content. And you’d probably just close the browser window.
So what’s the point? The point is that, no matter who you get for help online – or even whether you get help at all – you have to make sure that everything from your homepage to the page that has the specific thing someone’s looking for has nothing more or less than the level of content that’s going to help people to make a good decision. You shouldn’t badger them, you shouldn’t bore them, and above all you shouldn’t distract them with extra things that have nothing to do with the decision at hand: If you bring up something tangential that you do, they may stop and think “Hey, that’s cool, but I know this site over here that does it best” and leave your site without doing anything.
You need to make sure that every page is carefully crafted from the bit up to help you achieve your company’s goals. This takes attention, persistence, and patience but it’s the only way to make your site a success no matter whether it’s a store or an SM page for interfacing with your client base.