Social Media May Be More Important Than Keywords

This just in:  If anyone needed proof that computers are changing the way people live, here it is.

As of today, people spend more time on Facebook than on Google and all of its subsidiary services put together.  That may not surprise some people too much, because of how popular social media has become in the past year, but it’s definitely worth noting that people spend more of their time “hanging out” with friends online than looking for things they want or need.

AP reported on the Forbes website today that people are using 9.9% of their time on Facebook as opposed to 9.6% on everything Google has to offer.  In case you’re interested, Yahoo! came in third at 9.1% percent.  That’s just about thirty percent of everyone’s time online spent on these three website systems!

Facebook is pretty much social media and social games, so it’s got a much stronger claim in its time clocked.  Even when you’re playing one of the ever popular games there, you’re still doing much the same thing you’re doing while checking out the updates and other posts on your friends’ Walls.  The services on Google and Yahoo! are much more spread out over a broad range of subjects, so it’s easy to see what people like most when you get right down to the nitty-gritty of it.

Does this mean that Facebook, and other sites like it that have yet to emerge, are going to become the main way that people communicate with each other at some point in the near future?  Not necessarily.  People still need the normal experiences of life in order to survive.  Nevertheless, they will continue to integrate computerization more fully into every part of life.

That may sound funny, considering how much everyone does things with computers anymore.  But it wasn’t more than fifty years ago that computers filled entire rooms in order to do what are now simple calculations.  Nowadays, people can carry models with hundreds of gigabytes of processing power in housings that are smaller than briefcases.  Simpler, but still powerful models can be found in people’s pockets all the time.  All this innovation, and someone a hundred years ago would have called all of this magic.

Well, this magic is being drawn toward bringing people closer together.  Just over a year ago, people were only spending a little less than 5% of their time on Facebook, and that’s pretty much doubled in a year’s time.  Seniors are using the site more and more these days, too.  It’s steadily becoming more than other social media – it’s becoming the medium through which people reach out and touch each other’s lives.

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