Being Found

Being found online is important, but being found on the right search engines is even more important.  There are a lot of search engines out there, most of which are only used under specialized circumstances.  It doesn’t matter if your site is easily found on any of them unless they actually pertain to what you do.

The only ones that matter are those that are intended for what your website covers and major engines like Yahoo! and Google.  So long as you’re easy to find on them, you’re fine.  Otherwise, your site is in real trouble, because the only people who will be going to it are those who already know about it – that means little or no new business will be coming your way.

That’s where SEO comes in, actually.  It makes sure that your website works with the search engines that you need to be visible on.  That way, the only limit to how much business you see depends on your own efforts to satisfy your clients.  Since that’s the way it should be, you need to be absolutely sure of what search engines you need besides Google, if any.

  1. #1 by Link Building on July 10, 2010 - 2:31 pm

    Interesting points. Even doing the small things like making sure your meta tags and descriptions contain your keywords boosts your rankings. Especially for local searches. Looking forward to your next post.

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